To understand decision making, one needs to understand the ocean upon which the decision floats and the waters from where it surfaces.
Tags: OODA LOOP; Expertise Schematic; Black Box; Decision Making Factors; Decision Making 101; Dissonance; Heuristics; Cognitive Load Theory; Knowledge; Mental Models; Back to the Future
I have read that we make up to 30000 decision in a day.
Each decision carries with it a cost, some decisions are trivial not even registering in our conscious whilst others take a toll, taking up our cognitive bandwidth, depleting our cognitive resources and consuming all of our cognitive powers to decide on the correct course of action. In some cases, a decision is required instantaneously, reflexively and without thinking whilst at other times, we can deliberate, consciously weighing opposing data in an attempt to use judgement to rationalise our actions.
Imagine, that decision making is a kin to a boat floating in the ocean. How the boat behaves is heavily dependent on the weather, the waves and the speed of travel. Where the hull of the boat makes contacts with the water and dependent on the set up of the sail against the wind, the boat steers and navigates the waters.
When we look at the science, decision making is a complex interaction between ones self, experience, the environment and the context in which the decision is being made.